Hard Rock 'n' Soft Serve

After a string of musicians proceeding them, menswear designer, John Varvatos, has chosen British band, Franz Ferdinand as the face of his spring ad campaign. Renowned music photographer, Danny Clinch, captured the feeling of the campaign perfectly. I'm in love with the classic black and white images juxtaposed with the light-hearted Mister Softee truck and the gorgeous New York City backdrop, not to mention the handsome and dapper men.

Click here to see the jovial behind-the-scenes video that will make you want to chase after the ice cream man.